The art of focusing.
Position Engineering is a great methodology if you want to
develop a unique positioning statement. It works on three layers:
|MAIN EMPHASIS of
Business ideation & business case validation for start-ups and digital transformation projects
Develop a brand
One-page positioning statement for your branding, PR, and corporate communications
Develop a campaign
Exact briefings for marketing and sales, e.g. for trade shows, new product introduction or HR campaigns
Position Engineering delivers the core content of your communication.
Position Engineering has its roots in more than twenty years of experience in the international world of high-tech.
Designed to the specific requirements of b2b brands, technologically complex products and global markets, the method works for all company sizes from start-up to global player.
Ask us for reference cases.