Position
Engineering
The art of focusing.
Axel Werner,
Founder of
Position Engineering
Founder of
Position Engineering
| Your objectives |
MAIN EMPHASIS of Position Engineering |
Results of Position Engineering |
|---|---|---|
 |
|
|
|
Develop a
business case |
Value Proposition
|
Business ideation & business case validation for start-ups and digital transformation projects
|
|
Develop a brand
|
Brand positioning
|
One-page positioning statement for your branding, PR, and corporate communications
|
|
Develop a campaign
|
Key messages
|
Exact briefings for marketing and sales, e.g. for trade shows, new product introduction or HR campaigns
|
Position Engineering delivers the core content of your communication.
Position Engineering has its roots in more than twenty years of experience in the international world of high-tech.
Designed to the specific requirements of b2b brands, technologically complex products and global markets, the method works for all company sizes from start-up to global player.
Ask us for reference cases.