Position
Engineering

The art of focusing.

Axel Werner,
Founder of
Position Engineering

Position Engineering is a great methodology if you want to
develop a unique positioning statement. It works on three layers:

Your
objectives
MAIN EMPHASIS of
Position Engineering
Results of
Position Engineering
Develop a
business case
Value Proposition
Business ideation & business case validation for start-ups and digital transformation projects
Develop a brand
Brand positioning
One-page positioning statement for your branding, PR, and corporate communications
Develop a campaign
Key messages
Exact briefings for marketing and sales, e.g. for trade shows, new product introduction or HR campaigns

Position Engineering delivers the core content of your communication.

Position Engineering has its roots in more than twenty years of experience in the international world of high-tech.

Designed to the specific requirements of b2b brands, technologically complex products and global markets, the method works for all company sizes from start-up to global player.

Ask us for reference cases.

Focus Your Energy.

Get in
touch

Axel Werner

Phone:
+49 8153 906610

E-Mail:
contact@axw.com

AXW Consulting GmbH
Schulstr. 6
D-82237 Wörthsee
Germany